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Superstar Communicator podcast

Aug 29, 2023

"On this episode of SuperStar Communicator, our hosts Susan Heaton-Wright and Nick Simon are joined by the renowned speaker and pitch coach, Sam Horn.

In this episode, Sam shares a powerful technique on what to say in the first 60 seconds of a presentation, pitch, or negotiation that will captivate your audience, earn their respect, and generate buy-in.

She encourages listeners to shape behavior rather than shame it, and shares practical tips on how to introduce oneself effectively and provide specific details to facilitate follow-up conversations. With her wealth of knowledge and experience, Sam Horn aims to help listeners improve their communication skills, handle difficult situations, and have honest conversations. Whether you're navigating corporate environments, personal relationships, or any other aspects of life, Sam's teachings and insights will equip you with the tools you need to confidently express yourself and cultivate meaningful connections. So tune in to this enlightening episode of Susan Heaton-Wright with Sam Horn, and discover how to effectively navigate conversations, make a lasting impression, and communicate with impact.

Key points from the interview:


00:02:44] Disagreeing with friends, focus on common ground.

[00:09:19] Discover four conflict styles: avoid, accommodate, angry, assert.

[00:13:31] Counselor sets boundaries for student support.

[00:23:26] Technique to win respect and buy-in in 60 seconds.

[00:30:31] Invite, incentivize, introduce, be memorable, provide contact information, offer value, increase engagement.

[00:37:17] Criteria for publishing a book: show the shift.

[00:42:11] Joe started as an individual consultant. Then he created an umbrella brand called "Brief Lab" to stand out. This led to a book deal and a successful career.

[00:48:49] Umpire stops fighting, avoid blaming, find solutions instead of fault. Remove "no can't," use "yes as soon as."

[00:55:24] Avoiding conflict won't make it better.

[00:59:01] Growing up in silence, tiptoeing around relationships.

Download the transcription

Sam Horn is the Founder/CEO of the Tongue Fu! Training Institute. She is the originator of the trade-marked communication process called Tongue Fu! which has been taught to hundreds of organizations worldwide - including Oracle, Intel, Accenture and Outsystems. Her newest book TALKING ON EGGSHELLS received a cover endorsement from Whole Foods founder John Mackey who calls it "the course-correct for today's cancel culture.

People can contact us at to receive a free WORDS TO LOSE - WORDS TO USE reminder card they can post by their desk and on their refrigerator to keep these tips in sight, in mind so they say what they want to say ... the first time and every time. You can purchase her latest book "Talking on Eggshells" HERE

SuperStar Communicator

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SuperStar Communicator

Is a multi award winning international company empowering emerging leaders to speak and communicate with clarity, confidence, credibility and influence.

We deliver:

·      masterclasses,

·      facilitate workshops,

·      deliver speeches –

·      face to face and virtually

·      coach individuals.

Our focus is on emerging leaders to ensure they progress in their careers. If you would like more details of our work email look at our website or why not book a call

We have a lovely gift for you: Grab your 10 top tips to presenting here

Thank you for listening!