Apr 27, 2021
The language and tone of voice we use has a significant impact on our audiences. I am delighted to to interview Tone of Voice Expert Ben Afia who shares his extensive knowledge of language - and particularly written language. This is an amazing interview; top tips include:
* Being clear about what you want your audience to do or feel as a result of your written messages
* How we could modify our language for different generations and groups of people
* Think deeply about your audience and what's going on as they only have a limited attention span
* Think about what will inspire your audience!
You can contact Ben at www.benafia.com
Remember you can find out about our monthly 30 minute masterclasses here.